SEO SERP Guide

Everyone is talking about how to optimize their site for the search engines. Usually you will see articles on search engine optimization dedicated to Google, but what about the other search engines? I’ll give Google the admiration it deserves. Serving more than 75% of the worlds internet searches and driving massive traffic. However, there are other player, specifically Yahoo. Yahoo may only be about 15% of the worlds internet searches. Sure they drive little traffic, but the traffic is targeted. Yahoo also provides you with traffic — free traffic!

Yahoo Search Engine Optimization

So how do you take advantage of Yahoo? How can you start ranking and claiming your piece of the pie?

1. Google pays attention to the amount of links that you have. Yahoo does the exact opposite. It doesn’t matter how many links you have. Yahoo values your site by the quality of your links and the structure of the links. When it comes to quality you will want links that are from the same niche (subject/topic). Or you can acquire links that are similar in topic. If you have a website on gardening then you will want links from other websites on gardening or perhaps links from a soil website.

The structure of your links have weight too. The structure is basically when and where you get your links. Are the bulk of your links coming from blog comments? Or maybe they’re coming from a lot of “bookmarking” websites. Remember to be diverse on your links and always maintain a moderate link quality.

2. Your anchor texts within your own website should be correct and accurate. When ever you drop a link from your website within your own website it gives weight. Meaning it gives extra positive weight in the search engines. Internal links show that you have more to give to the user and Yahoo understands this. They’ll reward the link by giving it juice and perhaps giving the page a higher ranking.

3. Primary keywords used in your title tags is of immense importance. While Google also looks at your title tags to help archive and rank. Yahoo puts extraordinary amount of importance on it. Always make sure you have your title tags with the keywords you are trying to rank for.

Yahoo’s algorithm is always changing just like Googles. To keep ahead always read what their updates are and adjust your website accordingly.